A corporate vision is not necessarily easy to communicate in one elevator conversation or a twitter feed. Sometimes, we need to elaborate in a format that is information rich and visually dynamic. One example has been the AHF Made In Canada Video. The process for this video included content development, conceptual design and storyboarding, script writing and editing, art direction to flash programmers and voice-over recording and editing.
The end result was incorporated into a three-fold promotional brochure that further expanded on the economic, environmental and brand perception advantages of selling products made in Canada.