Astro Original Cookbook with Stefano Faita


Astro is known for high quality dairy products, among which is a Balkan-style yogourt that can be used for a large variety of recipes. Identifying an opportunity and communicating the benefits of the product, Catalpa recommended a recipe booklet, and Stefano Faita (a well-known Quebec chef) was recruited to produce each recipe and act as spokesperson for the promotion. A coupon was included in each booklet, which were distributed in supermarkets at point of sale.