Beautyrest

Packaging

As one of North America’s premier mattress brands, Simmons Beautyrest entrusted Catalpa to be their designer on record to manage their licensed packaging for all their sleep accessories.

To ensure brand consistency, we initiated a comprehensive exploratory process with their licensed manufacturers to develop packaging grids that would allow individual retailers a personalized package look, without sacrificing the overall continuity with the mattress line of products. This process included direct collaboration with some of North America’s retailers to prepare sales presentations, point-of-sale graphics, package designs and promotional video loops.