Catalpa redesigned a formerly static e-commerce site into a dynamic online presence that positions GreatSleep as an authority to help people get a better night’s sleep.

The format prompts the viewer to identify what’s wrong with educative and relevant content that helps improve the understanding and dangers of not having a good night’s sleep. At the same time, it provides expert advice on how to make lifestyle changes or environmental changes in your home. The site then offers consumers an online shopping resource with solutions specific to solving their personal sleep problems.