Greenlite is a manufacturer of environmentally friendly lighting.
We proposed a new strategy with three major objectives: change perception, open doors to new business opportunities, and create a community of brand ambassadors. We wanted to change how they referred to the word Greenlite. To change it into an ACTION - to “Greenlite your home”.
Throughout this process, we re-engineered their brand identity to trigger a change in all of their marketing touchpoints, including product packaging and in-store displays.