Hampton & Rhodes

Identity

Hampton & Rhodes is the exclusive label for the largest retailer of mattresses in North America, MattressFirm. Found at over 1500 retail locations, this private label brand is the 7th largest mattress brand in North America.

Catalpa redesigned the corporate identity, on-product branding, point-of-sale materials and website. The mandate also included extending the brand into a wide variety of sleep accessories.