Indo Count

Identity, Print, Web

For over a decade, Indo Count has single-mindedly pursued one goal – to help consumers get a better night’s sleep. They are a textile manufacturer and specialist in end-to-end bedding solutions, based in Mumbai with offices in the US, England and Australia. Indo Count contracted Catalpa to help redefine their brand presence and create a consistent voice to all marketing touchpoints. This mandate included new corporate identity, brand positioning, graphic standards, website, print collateral and signage.