LACTANTIA FOAMING DAIRY BLEND

Packaging, Promotion

Catalpa developed the package design for Lactantia’s Foaming Dairy Blend - an innovate new product providing luscious and thick foam perfect for cappuccino’s and lattes. The project included carton layout, product illustrations, as well as point-of-purchase displays. In addition, we’ve also conceived a 60 second video promoting the product in coordination with Lactantia social media strategy. The video was scripted, storyboarded and directed by Catalpa with the photographic talents of Dimitri Guedes.