Catalpa was tasked to create and supervise a promotional campaign for the Lactantia PurFiltre brand of premium milks. Our solution was to create a proprietary strategy called PurMoments, leveraging the existing equity behind Lactantia’s signature PurFiltre technology. This campaign makes for an on-going memorable experience by providing incredible consumer incentives such as “Free Milk For Life”. Elements included on-pack customization, in-store displays, promotion mini-site, Facebook application and billboard campaigns.
The success of the promotion can be illustrated by the 95% increase in their Facebook likes as well as overall increases in sales and consumer awareness.