Louisville Bedding

Identity

As agency of record for this manufacturer of sleep accessories, Catalpa engaged as a active partner in their marketing department. Some of these mandates included licensed brand packaging, private label packaging, the redesign of their corporate identity, trade and retail advertising, sales presentations, as well as corporate, e-commerce and component technology websites. In addition, Catalpa was tasked with designing and overseeing completion of their showroom presentations in Manhattan, which involved space planning, point-of-sale displays, corporate videos and on-site installation.