The Avataq Cultural Institute embarked on a program to develop a commercial revenue stream to help protect the Inuit language, culture, and values.
Catalpa assisted in the creation of a new brand of herbal teas that communicate the origin of the flavoured medicinal plants in the Arctic Tundra. Five packaging SKUs were produced, from the outer carton to the individual pouches. Catalpa designed exclusive gift boxes that are produced in Quebec, and have become a source of pride when given out annually by Canada’s Governor General.
Northern Delights has become one way for the Inuit to profit from the flora of their region, while sharing a part of their cultural heritage.