Identity, Packaging

La Coop fédérée is the largest feed company in Quebec. This cooperative supplies and supports farmers, suppliers, distributors and retailers.

Catalpa was approached to create the private label brand of garden products. To achieve this mandate, we initiated a comprehensive market research and name search, which laid the foundation for establishing a positioning strategy for the Unijardin brand. The development of the visual identity included a full range of packaging for garden products such as seeds, pesticides and fertilizers. The mandate also included detailed launch materials, promotional products, digital media and tradeshow materials.