Identity, Packaging, Print, Web

Inspired by the principles of yoga practice, Yogabed mattresses provide proper nightly body support and superior comfort that naturally helps quiet the mind, and replenish the soul. This online, direct to consumer strategy bypasses the obstacles and pitfalls of traditional mattress retailing and offers an exceptional product with a simple and assured brand experience.

Catalpa partnered in the development of the Yogabed brand from it’s inception, from the initial marketing strategy to every brand touchpoint throughout it’s launch.

This process included the logo design and visual language of the brand, advertising, website, aesthetics of the mattress, the product packaging and sourcing of all printed and digital components of the brand.